Interview Mr. Gregory Bruttin, the Strategic Product Director of Roger Dubuis Speaking to Waqt

Our interview with Gregory Bruttin, Strategic Product Director at Roger Dubuis, delved into the brand's rich history, its journey from traditional watchmaking to cutting-edge designs, and its vision for the future. The conversation covered a wide range of topics, from the beginnings of the brand to its collaborations, in-market strategies, and future plans.

Gregory shared insights into his early association with Roger Dubuis, specifically in 2002. His journey as a watchmaker began under the supervision of Mr. Dubuis himself. Over the years, Gregory moved from watchmaking to engine research and development, eventually finding himself in marketing and design.

Evolution of Roger Dubuis
We continued to talk about the company's beginnings. He said, "When I started, it was a traditional company. We were making perpetual calendar watches, Hommage watches, and classic Simpati watches," he says. That was the beginning, but Mr. Dubuis's vision was to challenge the traditional industry and offer something new. It is always the reason why the brand slowly moved into more modern watches, starting with skeleton watches and then we moved to ultra-modern watches.

Back to the Company's Roots, Back to Tradition
It is worth noting that Gregory revealed that Roger Dubuis has plans to return to its roots in traditional watchmaking. The brand, known for its contemporary designs, aims to reintroduce traditional complexity without compromising its modern aesthetic.

Balancing Tradition and Modernity
Explaining the brand's vision, Gregory emphasized a return to traditional watchmaking while maintaining a modern touch in both design and technology. The goal is not to replicate vintage designs but rather to incorporate the essence of traditional craftsmanship into contemporary watches.

Market Presence
While he told us about the cooperation with Lamborghini, as it is a pioneering project that provides Roger Dubuis with new insights into advanced engineering, especially in the field of carbon manufacturing. Gregory highlighted the impact of this collaboration on design, as this collaboration is the reason behind the brand updating its watch interface (Face Lift), which is common in the automotive industry. He added that the company did this with the release of the "Mono Balancier," where it made some improvements in the design and some technical improvements as well.

Middle East Market
Recognizing that the Middle East is a key market, Gregory expressed his satisfaction with the positive performance in the region. He stressed that watch lovers in the Middle East have a deep understanding of the watch industry, making it easier for a brand like Roger Dubuis to flourish in the market.

Future Plans and Expansion
While Roger Dubuis currently has stores in Dubai and Abu Dhabi, plans for further expansion into the Middle East are in the works. Gregory confirmed that the company will soon open a new store in Qatar, specifically in Villaggio Mall. When asked about the exhibitions and events in which Roger Dubuis Company participates? He answered, "We have Watch & Wonders in Geneva and Shanghai, and the Doha exhibition as well. These are the main exhibitions in which we are currently present.

Upcoming Releases in Watch & Wonders

Gregory provided a sneak peek into Roger Dubuis' plans for the upcoming Watch & Wonders exhibition and confirmed that the upcoming edition will come with a tourbillon complication, inspired by the brand's original editions. With all the company's experience in the field, he ensured that it would be an interesting release.

Challenges
One of the challenges discussed was the size of Roger Dubuis watches, especially for the Middle East market. Gregory revealed the company's plans to reduce the size of the watches, explaining to us the difficulty of the matter as the research and development department needs to create a new movement that fits the smaller case, acknowledging the need to satisfy the desires of the brand's fans.

Material Choices
The conversation touched on material options, with Gregory expressing his preference for titanium and cobalt due to their modern and advanced properties. He shared the brand's intention to move away from steel as the company has not used it in the last three years. Rather, the idea is to embrace materials that are compatible with Roger Dubuis' vision based on modernity and contemporary designs.

Gregory expressed his gratitude for the opportunity to connect with watch enthusiasts and collectors in the Middle East. The interview concluded with anticipation for future Roger Dubuis releases and the promise of exciting surprises in both design and technology.