Bvlgari & MB&F Reimagine the Iconic Serpenti

Collaborations in watchmaking often bring together the creativity of a brand and its chosen partner, whether they be artists, athletes, or designers. However, it’s far rarer to see two well-known watchmaking powerhouses join forces. The partnership between Bvlgari and MB&F is a fascinating case, as both brands serve as creative forces in the industry with anything they put their hands on.

Their latest collaboration, the Bvlgari x MB&F Serpenti, follows their 2021 partnership, which resulted in the MB&F x Bvlgari LM FlyingT Allegra launched at Dubai Watch Week. This time, the two brands reinterpret Bvlgari’s iconic Serpenti through the mechanical artistry of MB&F’s horological machines, merging biomorphic design with high-complication watchmaking in a way that only they can.

Daniel Roth

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Daniel Roth

Daniel Roth is a luxury Swiss watch brand founded by master watchmaker Daniel Roth in 1989. The brand is known for its distinctive design elements, innovative complications, and exceptional craftsmanship. Daniel Roth watches are characterized by their unique, elongated elliptical cases, which are a signature feature of the brand.Throughout the years, Daniel Roth has produced a variety of timepieces, ranging from classic dress watches to complex and highly sophisticated models with tourbillons, minute repeaters, and other complications. The brand has gained a reputation for its attention to detail and the quality of its movements, which are often in-house or highly modified.

In 2000, Daniel Roth joined the Bulgari Group (now LVMH Group). The acquisition enabled the brand to expand its distribution and production capacities. However, in the years following the acquisition, the Daniel Roth name became less prominent, as the company focused more on incorporating Daniel Roth's design elements and expertise into the larger Bulgari brand.Despite this shift in focus, the Daniel Roth brand still holds a special place in the hearts of watch enthusiasts, who appreciate its unique designs and dedication to horological excellence.

However, in the first quarter of 2023, a major change occurred. The brand began to operate independently, joining watchmaking professionals Louis Vuitton's "La Fabrique du Temps" watch manufacturer. This collaboration also brought together master watchmakers Michel Navas and Enrico Barbacini. With a fresh start and a renewed vision, the revitalized Daniel Roth brand announces its first watch in March 2023.