Article of the week
Le Régulateur Gravé Bleu, Louis Erard’s Tribute to the Sector Dial

Louis Erard presents its latest release, the "Le Régulateur Gravure Bleu," a watch that, as the company describes, embodies the concept of the "Napkin Strategy." This well-known business term refers to a simple, concise idea, often improvised, symbolizing its ability to be quickly sketched on a napkin.

Louis Erard introduces Le Régulateur Gravé as a permanent addition to its Noirmont Métiers d'Art line, reinterpreting the sector dial with intricate traditional engraving. By presenting this non-limited model, Louis Erard further solidifies its distinct identity while making its rare design more accessible to a wider range of enthusiasts.

Breva

Breva is a Swiss watch brand that specializes in creating innovative and complicated timepieces that allow the wearer to monitor their environment. The brand was founded in 2010 by Vincent Dupontreué, a French entrepreneur who had a passion for watches and adventure. The name Breva comes from the warm breeze that blows over Lake Como in Northern Italy, where Dupontreué got the inspiration for his first model, the Genie 01.

The Genie 01 was the world's first mechanical wristwatch with a barometer, an altimeter and a power reserve indicator. It was launched in 2013 at Baselworld, the world's largest watch fair, and received critical acclaim for its originality and craftsmanship. 

The following year, Breva introduced its second model, the Genie 02, which is a high-performance mechanical altimeter watch. 

Breva watches are not only remarkable for their technical features, but also for their aesthetic appeal. The watches have a modern and elegant design, with high-quality materials and finishes. The watches are also limited in production, making them exclusive and collectible. Breva watches are for those who appreciate innovation, craftsmanship and adventure.