Le Régulateur Gravé Bleu, Louis Erard’s Tribute to the Sector Dial

Louis Erard presents its latest release, the "Le Régulateur Gravure Bleu," a watch that, as the company describes, embodies the concept of the "Napkin Strategy." This well-known business term refers to a simple, concise idea, often improvised, symbolizing its ability to be quickly sketched on a napkin.

Louis Erard introduces Le Régulateur Gravé as a permanent addition to its Noirmont Métiers d'Art line, reinterpreting the sector dial with intricate traditional engraving. By presenting this non-limited model, Louis Erard further solidifies its distinct identity while making its rare design more accessible to a wider range of enthusiasts.

Aera

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Founded in 2018 by a small yet passionate group of watch enthusiasts, Aera set out with a singular mission: to blend the rugged, utilitarian spirit of classic tool watches with modern design sensibilities. Drawing inspiration from the 1950s and 1960s, Aera's creations honor the functionality and durability of watches worn by pioneers of the past, but with a fresh, contemporary twist.

What started as a vision born from long nights of brainstorming and planning has now blossomed into a brand that stands out not only for its design philosophy but also for its commitment to quality. At the heart of every Aera timepiece is the use of 904L stainless steel, a premium material renowned for its exceptional corrosion resistance and ability to achieve a superior polish. This high-grade steel, often found in the collections of the world’s most prestigious luxury watchmakers, forms the backbone of Aera's cases, bezels, crowns, and even strap buckles, ensuring durability and a lasting, refined finish.