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Louis Erard Collaborates with GoS on the Latest Edition of Le Régulateur

In December 2021, Louis Erard and GoS Watches were brought together by Manuel Emch, the visionary behind Louis Erard's strategic revival and creative transformation. He found a kindred spirit in Patrik Sjögren, watchmaker and founder of the Swedish atelier GoS, renowned for its mastery of Damascus steel. 

Together, they envisioned a timepiece that would seamlessly blend the essence of both Maisons: the technical precision and aesthetic refinement of the Swiss Jura, married to the artistry of a Swedish forge, where Damascus steel is meticulously crafted into mesmerizing patterns through an almost alchemical process.

Introducing The New Bell & Ross BR-X5 Iridescent

A sporty and futuristic timepiece with a creative dial

Bell & Ross is known for its sporty, minimalist designs, often inspired by the world of pilots and the military. In 2022, the brand took a bold step forward with the release of the BR-X5 collection, characterized by its robust and modern aesthetic. Over the years, this collection has seen a variety of releases, including the BR-X5 Green Lum, the BR-X5 Black Titanium, and the BR-X5 Racing Edition. Now, Bell & Ross launches the BR-X5 Iridescent, featuring a futuristic rainbow dial that elevates the collection's signature style.

The case is crafted from stainless steel, measuring 41 mm in width and 12.80 mm in thickness, with a beautiful mix of brushed and polished finishes. It features a screw-down crown that ensures water resistance up to 100 meters, and sapphire crystal on both the front and back.

The dial showcases a stunning iridescent effect, shifting from green to purple, creating a captivating visual. The hands and indices are polished, rhodium-plated, and filled with white Super-LumiNova ensure excellent legibility. However, the seconds hand has a semi-matte white finish. The dial also features a date window at 3 o'clock and a power reserve indicator at 9 o'clock. 

The watch is powered by the Calibre BR-CAL.323, an automatic Manufacture mechanical movement crafted by Kenissi. It operates at a frequency of 28,800 vph (4Hz) and delivers a 70-hour power reserve. 

The watch is available as an exclusive edition in the brand's boutiques and on the website. It comes with a steel bracelet priced at EUR 8,990 / AED 36,200, or with a white rubber strap priced at EUR 8,500 / AED 34,200.

For more information you can visit the official website of Bell & Ross. 

Technical specifications: Bell & Ross BR-X5 Iridescent
  1. Reference: BRX5R-IRS-ST
  2. Case: stainless steel, brushed and polished, screw-down crown, sapphire crystal on both the front and back
  3. Diameter: 41 mm
  4. Thickness: 12.80 mm
  5. Water resistance: 100 m
  6. Dial: green to purple shift, (polished, rhodium-platedSuper-LumiNova) hands and indices, semi-matte white seconds hand, date window at 3 o'clock, power reserve indicator at 9 o'clock
  7. Movement: BR-CAL.323, automatic, Manufacture, made by Kenissi
  8. Power reserve: 70 hours
  9. Frequency: 28,800 vph (4Hz)
  10. Functions: hours, minutes, seconds, date, power reserve indicator 
  11. Bracelet / Strap: steel bracelet, white rubber strap 
  12. Availability: Permanent line 
  13. Price: (Bracelet) EUR 8,990 / AED 36,200, (Strap) EUR 8,500 / AED 34,200

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