Le Régulateur Gravé Bleu, Louis Erard’s Tribute to the Sector Dial

Louis Erard presents its latest release, the "Le Régulateur Gravure Bleu," a watch that, as the company describes, embodies the concept of the "Napkin Strategy." This well-known business term refers to a simple, concise idea, often improvised, symbolizing its ability to be quickly sketched on a napkin.

Louis Erard introduces Le Régulateur Gravé as a permanent addition to its Noirmont Métiers d'Art line, reinterpreting the sector dial with intricate traditional engraving. By presenting this non-limited model, Louis Erard further solidifies its distinct identity while making its rare design more accessible to a wider range of enthusiasts.

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News The First Rolex Direct-Sale Store in China

A new experience for Rolex in the market with a store that buys, sells, and repair watches

ByWaqt

06.10.2024

2 minutes read

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The luxury watch industry is undergoing significant shifts, with the United States leading the market in terms of revenue, closely followed by China, which has experienced remarkable growth. Recently, a major change occurred when LVMH became the official partner of Formula 1, following Rolex’s decision to step down from the contract. While this seemed like the only big news for Rolex this year, it was soon overshadowed by the opening of its first store in China, marking a departure from its previous strategy of relying solely on authorized dealers to manage its operations in the country.

This strategic shift is expected to impact the market, especially as Chinese consumers become increasingly value-conscious in their purchasing decisions. The store will be located in the Shanghai Taikoo Hui mall, under the Bucherer Group banner—a global network of watch retail stores that Rolex acquired last year.

Since Rolex has boldly entered the second-hand market, one of the store's standout features will be a second-floor section dedicated to officially authorized pre-owned Rolex watches. So, the store will not only sell new and pre-owned Rolexes but also engage in the recycling of Rolex watches.

2024