Bvlgari & MB&F Reimagine the Iconic Serpenti

Collaborations in watchmaking often bring together the creativity of a brand and its chosen partner, whether they be artists, athletes, or designers. However, it’s far rarer to see two well-known watchmaking powerhouses join forces. The partnership between Bvlgari and MB&F is a fascinating case, as both brands serve as creative forces in the industry with anything they put their hands on.

Their latest collaboration, the Bvlgari x MB&F Serpenti, follows their 2021 partnership, which resulted in the MB&F x Bvlgari LM FlyingT Allegra launched at Dubai Watch Week. This time, the two brands reinterpret Bvlgari’s iconic Serpenti through the mechanical artistry of MB&F’s horological machines, merging biomorphic design with high-complication watchmaking in a way that only they can.

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Interview In our Interview with Ms Olivia Crouan, Chief Brand Officer At Audemars Piguet

ByDr. Malek Easa

18.12.2023

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In our interview with Olivia Crouan, the Chief Brand Officer of Audemars Piguet, we discuss the company's marketing strategy and the concept behind AP collaborations. She explains to us why Audemars Piguet chose Dubai for the launch of the Spiderman edition.
Olivia also elaborates how the company deals with the production and the high demand for their timepieces.

2023