Le Régulateur Gravé Bleu, Louis Erard’s Tribute to the Sector Dial

Louis Erard presents its latest release, the "Le Régulateur Gravure Bleu," a watch that, as the company describes, embodies the concept of the "Napkin Strategy." This well-known business term refers to a simple, concise idea, often improvised, symbolizing its ability to be quickly sketched on a napkin.

Louis Erard introduces Le Régulateur Gravé as a permanent addition to its Noirmont Métiers d'Art line, reinterpreting the sector dial with intricate traditional engraving. By presenting this non-limited model, Louis Erard further solidifies its distinct identity while making its rare design more accessible to a wider range of enthusiasts.

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Interview In our Interview with Ms Olivia Crouan, Chief Brand Officer At Audemars Piguet

ByDr. Malek Easa

18.12.2023

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In our interview with Olivia Crouan, the Chief Brand Officer of Audemars Piguet, we discuss the company's marketing strategy and the concept behind AP collaborations. She explains to us why Audemars Piguet chose Dubai for the launch of the Spiderman edition.
Olivia also elaborates how the company deals with the production and the high demand for their timepieces.

2023