Bvlgari & MB&F Reimagine the Iconic Serpenti

Collaborations in watchmaking often bring together the creativity of a brand and its chosen partner, whether they be artists, athletes, or designers. However, it’s far rarer to see two well-known watchmaking powerhouses join forces. The partnership between Bvlgari and MB&F is a fascinating case, as both brands serve as creative forces in the industry with anything they put their hands on.

Their latest collaboration, the Bvlgari x MB&F Serpenti, follows their 2021 partnership, which resulted in the MB&F x Bvlgari LM FlyingT Allegra launched at Dubai Watch Week. This time, the two brands reinterpret Bvlgari’s iconic Serpenti through the mechanical artistry of MB&F’s horological machines, merging biomorphic design with high-complication watchmaking in a way that only they can.

Glossary

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Glossary
crown

crown

The crown is a small button or knob, typically cylindrical in shape, located on the side of the watch case. It is used to perform various functions related to operating and adjusting the watch.

The primary purpose of the crown is to set the time on the watch. By pulling the crown out, it disengages from the movement, allowing the wearer to rotate it to adjust the hands and set the correct time. Once the desired time is set, the crown is pushed back in to re-engage with the movement, securing the time adjustment.

In addition to time setting, the crown may have other functions depending on the features of the watch. It can be used for manual winding in mechanical watches by turning it manually, providing power to the mainspring. Some crowns may have multiple positions, allowing for adjustment of other functions such as date, day.

The crown is often designed with a secure surface or adorned with the brand logo or decorative element, making it easy to use.