Bvlgari & MB&F Reimagine the Iconic Serpenti

Collaborations in watchmaking often bring together the creativity of a brand and its chosen partner, whether they be artists, athletes, or designers. However, it’s far rarer to see two well-known watchmaking powerhouses join forces. The partnership between Bvlgari and MB&F is a fascinating case, as both brands serve as creative forces in the industry with anything they put their hands on.

Their latest collaboration, the Bvlgari x MB&F Serpenti, follows their 2021 partnership, which resulted in the MB&F x Bvlgari LM FlyingT Allegra launched at Dubai Watch Week. This time, the two brands reinterpret Bvlgari’s iconic Serpenti through the mechanical artistry of MB&F’s horological machines, merging biomorphic design with high-complication watchmaking in a way that only they can.

Glossary

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Glossary
Bezel

Bezel

The bezel, is the rotating ring located on the outer part of the watch's dial. It can serve as a decorative element in some watches, but its classic function is to mark time intervals using a scale similar to a timer. The rotating or ring-shaped bezel on the watch's dial can be used to quickly and easily track elapsed time.

For example, in sports watches or diving watches, the bezel may have markers or numbers that are used to measure elapsed time for activities such as diving or distance covered. The bezel is rotated to set the starting point and the endpoint for the measured time.

The bezel can be fixed in some watches, where it does not move and primarily serves as a decorative element. In other watches, the bezel can be rotatable in one direction or bidirectional, depending on the design and intended use of the watch.