Article of the week
Le Régulateur Gravé Bleu, Louis Erard’s Tribute to the Sector Dial

Louis Erard presents its latest release, the "Le Régulateur Gravure Bleu," a watch that, as the company describes, embodies the concept of the "Napkin Strategy." This well-known business term refers to a simple, concise idea, often improvised, symbolizing its ability to be quickly sketched on a napkin.

Louis Erard introduces Le Régulateur Gravé as a permanent addition to its Noirmont Métiers d'Art line, reinterpreting the sector dial with intricate traditional engraving. By presenting this non-limited model, Louis Erard further solidifies its distinct identity while making its rare design more accessible to a wider range of enthusiasts.

Glossary

ATM (Atmosphere)

ATM (Atmosphere) is a unit used to measure water resistance in watches. This unit indicates the watch's ability to withstand exposure to water without allowing water to enter its internal components and cause damage.


The concept of water resistance is particularly important for diving watches, as they are designed to endure the pressures they encounter during diving activities. Water resistance is usually measured in meters or ATM (Atmospheres), with each unit representing the level of pressure the watch can withstand without allowing water to enter. 

For example, a watch rated as water-resistant to 50 meters doesn’t mean it can handle the pressure at a depth of 50 meters underwater. It just means the watch can resist water entering it when exposed to things like splashes, rain, or brief submersion in water. Which means the watch is suitable for daily use, but for diving, you’d need a watch with a higher rating, like 100 meters or more. Keep in mind that over time, the water resistance can weaken, so it's important to be careful.