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Welcome to the hub of the horoloy
Welcome to the hub of the horoloy
Collaborations in watchmaking often bring together the creativity of a brand and its chosen partner, whether they be artists, athletes, or designers. However, it’s far rarer to see two well-known watchmaking powerhouses join forces. The partnership between Bvlgari and MB&F is a fascinating case, as both brands serve as creative forces in the industry with anything they put their hands on.
Their latest collaboration, the Bvlgari x MB&F Serpenti, follows their 2021 partnership, which resulted in the MB&F x Bvlgari LM FlyingT Allegra launched at Dubai Watch Week. This time, the two brands reinterpret Bvlgari’s iconic Serpenti through the mechanical artistry of MB&F’s horological machines, merging biomorphic design with high-complication watchmaking in a way that only they can.
Art Deco, short for Arts Décoratifs, is an art style that was first seen in France during the 1910s and quickly spread across Europe and America in the 1920s. It became known for its bold use of colors, geometric shapes, and clean, symmetrical lines. The style embraced a sense of luxury, modernity, and elegance.
Art Deco's influence went beyond just decorative design, leaving a lasting mark on architecture, fashion, furniture, and, of course, watchmaking. Its aesthetics continue to inspire modern designs.
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