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Welcome to the hub of the horoloy
Welcome to the hub of the horoloy
Collaborations in watchmaking often bring together the creativity of a brand and its chosen partner, whether they be artists, athletes, or designers. However, it’s far rarer to see two well-known watchmaking powerhouses join forces. The partnership between Bvlgari and MB&F is a fascinating case, as both brands serve as creative forces in the industry with anything they put their hands on.
Their latest collaboration, the Bvlgari x MB&F Serpenti, follows their 2021 partnership, which resulted in the MB&F x Bvlgari LM FlyingT Allegra launched at Dubai Watch Week. This time, the two brands reinterpret Bvlgari’s iconic Serpenti through the mechanical artistry of MB&F’s horological machines, merging biomorphic design with high-complication watchmaking in a way that only they can.
The Dietrich brand, founded by Swiss-based French designer Emmanuel Dietrich in 2010, emerged with a vision to share his unique horological perspective after 17 years of designing for major brands. The brand emphasizes soft, comfortable lines and organic forms, creating watches that extend the wearer's personality in both fit and style.
Dietrich introduced its first collection at Baselworld in 2014 with the Organic Time, a semi-skeletonized watch inspired by natural shapes and forms. Eschewing straight lines and harsh angles
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