Bvlgari & MB&F Reimagine the Iconic Serpenti

Collaborations in watchmaking often bring together the creativity of a brand and its chosen partner, whether they be artists, athletes, or designers. However, it’s far rarer to see two well-known watchmaking powerhouses join forces. The partnership between Bvlgari and MB&F is a fascinating case, as both brands serve as creative forces in the industry with anything they put their hands on.

Their latest collaboration, the Bvlgari x MB&F Serpenti, follows their 2021 partnership, which resulted in the MB&F x Bvlgari LM FlyingT Allegra launched at Dubai Watch Week. This time, the two brands reinterpret Bvlgari’s iconic Serpenti through the mechanical artistry of MB&F’s horological machines, merging biomorphic design with high-complication watchmaking in a way that only they can.

Byrne

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Byrne Watches is a luxury watch brand that was conceived by John Byrne and his wife, Claire, in 2015. John Byrne was inspired by the quick changes and illusions created by the dancers during a performance of George Balanchine's Apollo in Paris.

With a passion for watches, John collaborated with mentors to enter the world of watchmaking and approached the design process with meticulous attention to detail. Claire, an expert in luxury and retail, brought her experience in distribution networks to ensure the success of Byrne watches in the market.

The journey to create Byrne Watches led John and Claire to Fleurier, Switzerland, a renowned hub for watchmaking. They combined their experience in watch restoration with the expertise of a Manufacture founded by watch industry leaders. Over the years, they perfected the case and movement of their watches, showcasing outstanding creativity and technical prowess [[1](https://byrnewatch.com/en/byrne/)].

In 2021, Byrne Watches introduced the GYRO DIAL complication, which is a unique approach to timekeeping. This complication demonstrates the brand's commitment to innovation and its ability to push the boundaries of traditional watchmaking.

Byrne Watches aims to create elegant and exceptional timepieces that reflect their complementary personalities and shared expertise. With their passion for watches and dedication to craftsmanship, they have established Byrne Watch as an independent venture in the luxury watch industry.