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Bvlgari & MB&F Reimagine the Iconic Serpenti

Collaborations in watchmaking often bring together the creativity of a brand and its chosen partner, whether they be artists, athletes, or designers. However, it’s far rarer to see two well-known watchmaking powerhouses join forces. The partnership between Bvlgari and MB&F is a fascinating case, as both brands serve as creative forces in the industry with anything they put their hands on. 

Their latest collaboration, the Bvlgari x MB&F Serpenti, follows their 2021 partnership, which resulted in the MB&F x Bvlgari LM FlyingT Allegra launched at Dubai Watch Week. This time, the two brands reinterpret Bvlgari’s iconic Serpenti through the mechanical artistry of MB&F’s horological machines, merging biomorphic design with high-complication watchmaking in a way that only they can.

Bamford

Bamford is a British luxury watch brand founded in 2004 by George Bamford, who comes from a family with a long history in the luxury watch industry. The company specializes in the customization of high-end watches, mainly Rolex and TAG Heuer models.

Bamford's customization process involves a variety of services, from personalized engravings to complete reworking of the watch's appearance and functionality. This includes changes to the watch's dial, bezel, case, and bracelet, as well as modifications to the watch's internal mechanism. The brand offers a wide range of customization options, including different materials, colors, and finishes.

Despite being a relatively young brand, Bamford has made a name for itself in the luxury watch industry thanks to its innovative and unique customization services. The brand has collaborated with numerous high-end fashion labels and iconic brands, such as Bentley and Aston Martin, to create limited-edition timepieces.