Le Régulateur Gravé Bleu, Louis Erard’s Tribute to the Sector Dial

Louis Erard presents its latest release, the "Le Régulateur Gravure Bleu," a watch that, as the company describes, embodies the concept of the "Napkin Strategy." This well-known business term refers to a simple, concise idea, often improvised, symbolizing its ability to be quickly sketched on a napkin.

Louis Erard introduces Le Régulateur Gravé as a permanent addition to its Noirmont Métiers d'Art line, reinterpreting the sector dial with intricate traditional engraving. By presenting this non-limited model, Louis Erard further solidifies its distinct identity while making its rare design more accessible to a wider range of enthusiasts.

Awake Watches

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Awake Watches

The brand was founded in 2017 by French entrepreneur Lilian Thibault. The headquarters of the brand are located in La Chaux-de-Fonds, Switzerland, known for its watchmaking heritage.

One of the key aspects of Awake Watches is their commitment to environmental sustainability. The brand emphasizes the use of eco-friendly and recycled materials in the production of their watches. For example, they incorporate recycled stainless steel, cork, and recycled PET plastic into their watch designs. This approach aims to reduce the environmental impact associated with traditional watch manufacturing.

Awake Watches are known for their clean lines, simple dials, and modern aesthetics. They offer a range of models for both men and women, with different strap options and sizes. The watches typically feature Swiss quartz movements, ensuring accuracy and reliability.

In addition to their sustainable approach and design philosophy, Awake Watches also promote transparency in their production processes. They strive to provide customers with information about the origin of materials used and the overall environmental impact of their products.