Article of the week
Le Régulateur Gravé Bleu, Louis Erard’s Tribute to the Sector Dial

Louis Erard presents its latest release, the "Le Régulateur Gravure Bleu," a watch that, as the company describes, embodies the concept of the "Napkin Strategy." This well-known business term refers to a simple, concise idea, often improvised, symbolizing its ability to be quickly sketched on a napkin.

Louis Erard introduces Le Régulateur Gravé as a permanent addition to its Noirmont Métiers d'Art line, reinterpreting the sector dial with intricate traditional engraving. By presenting this non-limited model, Louis Erard further solidifies its distinct identity while making its rare design more accessible to a wider range of enthusiasts.

Atowak

Established in 2010, the primary mission of ATOWAK is to assist microbrands in the creation of mechanical watches. Over the course of ten years, the brand has garnered valuable experience in watch design and development within the mechanical watch industry.

One of ATOWAK's key strengths lies in its ability to offer a diverse array of watch components, including movements, cases, straps, dials, hands, and other adornments. This flexible chain of watch developments allows them to curate unique timepieces that stand out in the market.

Notably, in the year 2020, ATOWAK achieved global recognition and acclaim for their ETTORE series. This series was widely praised for its incorporation of advanced technology and innovative design elements, all while remaining accessible at an affordable price point. The success of the ETTORE series further solidified ATOWAK's position as a brand that delivers quality and value to its customers.

ATOWAK's overarching mission centers around a creative fusion of original ideas, intricate time display methods, and fine machinery. By combining these elements, the brand aims to redefine wrist aesthetics, offering customers watches that are not only visually appealing but also represent a harmonious blend of technology and artistry.