Article of the week
Le Régulateur Gravé Bleu, Louis Erard’s Tribute to the Sector Dial

Louis Erard presents its latest release, the "Le Régulateur Gravure Bleu," a watch that, as the company describes, embodies the concept of the "Napkin Strategy." This well-known business term refers to a simple, concise idea, often improvised, symbolizing its ability to be quickly sketched on a napkin.

Louis Erard introduces Le Régulateur Gravé as a permanent addition to its Noirmont Métiers d'Art line, reinterpreting the sector dial with intricate traditional engraving. By presenting this non-limited model, Louis Erard further solidifies its distinct identity while making its rare design more accessible to a wider range of enthusiasts.

Artisans de Genève

Artisans de Genève company based in Geneva, Switzerland. The company specializes in modifying high-end watches from established brands, such as Rolex and Patek Philippe, to create unique and personalized timepieces.

Artisans de Genève's philosophy is to respect the original watch's design while adding a personal touch to make each piece one-of-a-kind. The company's craftsmen are highly skilled in watchmaking, and they work with precision and attention to detail to create custom components, dials, and finishes that elevate the original watch to a new level of exclusivity.

One of the most notable Artisans de Genève creations is the Rolex Daytona "La Barrichello" model, which features a black DLC coating, a skeletonized dial, and a unique black and red color scheme inspired by Brazilian Formula One driver Rubens Barrichello. 

Artisans de Genève's customization services are highly sought after by watch enthusiasts and collectors around the world, and the company has built a reputation for its creativity, innovation, and attention to detail.