Introducing Hermès Unveils the Slim d’Hermès Cheval Brossé
Welcome to the hub of the horoloy
Welcome to the hub of the horoloy
Collaborations in watchmaking often bring together the creativity of a brand and its chosen partner, whether they be artists, athletes, or designers. However, it’s far rarer to see two well-known watchmaking powerhouses join forces. The partnership between Bvlgari and MB&F is a fascinating case, as both brands serve as creative forces in the industry with anything they put their hands on.
Their latest collaboration, the Bvlgari x MB&F Serpenti, follows their 2021 partnership, which resulted in the MB&F x Bvlgari LM FlyingT Allegra launched at Dubai Watch Week. This time, the two brands reinterpret Bvlgari’s iconic Serpenti through the mechanical artistry of MB&F’s horological machines, merging biomorphic design with high-complication watchmaking in a way that only they can.
on April 8, 2016 over a lunch meeting in the a Restaurant in Zürich Pascal Stübi and Tom Morf discuss an idea of classic timepieces into the digital age, they said what if we take everything we love about Swiss watchmaking and advanced technology and combining them as only we can a mechanical movements, high tech, and classic design, all intelligently integrated to form a watch that is as beautiful as it is clever. and during Dubai Watch Week was the global launch for the brand. The idea Building a bridge between different cultures The founders wanted to stir up the Swiss watch industry Accepting the technical challenge.
The name of the company, Aramedes, originated from the founders' highest respect and appreciation for Islamic culture, which boasts a rich history and noteworthy achievements in literature, philosophy, science, medicine, mathematics, and art. The significance of sunrise and sunset as essential elements in the Muslim world is crucial for those who observe their spiritual and religious practices on a daily basis. Therefore, the meaning behind the name Aramedes is as follows:
Ara = Arabian Peninsula (the cradle of Islam)
Me = Mecca / Medina (the two holy cities)
Des = Design / Engineering / Switzerland
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