Bvlgari & MB&F Reimagine the Iconic Serpenti

Collaborations in watchmaking often bring together the creativity of a brand and its chosen partner, whether they be artists, athletes, or designers. However, it’s far rarer to see two well-known watchmaking powerhouses join forces. The partnership between Bvlgari and MB&F is a fascinating case, as both brands serve as creative forces in the industry with anything they put their hands on.

Their latest collaboration, the Bvlgari x MB&F Serpenti, follows their 2021 partnership, which resulted in the MB&F x Bvlgari LM FlyingT Allegra launched at Dubai Watch Week. This time, the two brands reinterpret Bvlgari’s iconic Serpenti through the mechanical artistry of MB&F’s horological machines, merging biomorphic design with high-complication watchmaking in a way that only they can.

AMIDA

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AMIDA Watches is a renowned Swiss watchmaking company with a rich history dating back to the 1970s. Established during an era marked by innovation and bold design, AMIDA quickly made a name for itself with its distinctive timepieces. The brand became synonymous with creativity, pushing the boundaries of traditional watchmaking with its innovative designs and advanced technologies.

AMIDA gained widespread recognition for its iconic Digitrend watch, introduced in 1976. This timepiece, featuring a unique jumping hour display and futuristic aesthetics, captured the spirit of its time and became an instant classic.

The year 2024, the company get a new life bytwo young entrepreneurs, watch designer Matthieu Allègre and Clément Meynier from the watch industry, embark on a new journey for the brand by reintroducing its flagship model. Bruno Herbet, a pivotal talent in AMIDA's revival, tackles the project's technical intricacies. With expertise in micro-mechanical watchmaking and seasoned craftsmanship in the Vallée de Joux, Herbet is instrumental in the brand's resurgence.