Le Régulateur Gravé Bleu, Louis Erard’s Tribute to the Sector Dial

Louis Erard presents its latest release, the "Le Régulateur Gravure Bleu," a watch that, as the company describes, embodies the concept of the "Napkin Strategy." This well-known business term refers to a simple, concise idea, often improvised, symbolizing its ability to be quickly sketched on a napkin.

Louis Erard introduces Le Régulateur Gravé as a permanent addition to its Noirmont Métiers d'Art line, reinterpreting the sector dial with intricate traditional engraving. By presenting this non-limited model, Louis Erard further solidifies its distinct identity while making its rare design more accessible to a wider range of enthusiasts.

AMIDA

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AMIDA Watches is a renowned Swiss watchmaking company with a rich history dating back to the 1970s. Established during an era marked by innovation and bold design, AMIDA quickly made a name for itself with its distinctive timepieces. The brand became synonymous with creativity, pushing the boundaries of traditional watchmaking with its innovative designs and advanced technologies.

AMIDA gained widespread recognition for its iconic Digitrend watch, introduced in 1976. This timepiece, featuring a unique jumping hour display and futuristic aesthetics, captured the spirit of its time and became an instant classic.

The year 2024, the company get a new life bytwo young entrepreneurs, watch designer Matthieu Allègre and Clément Meynier from the watch industry, embark on a new journey for the brand by reintroducing its flagship model. Bruno Herbet, a pivotal talent in AMIDA's revival, tackles the project's technical intricacies. With expertise in micro-mechanical watchmaking and seasoned craftsmanship in the Vallée de Joux, Herbet is instrumental in the brand's resurgence.