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Bvlgari & MB&F Reimagine the Iconic Serpenti

Collaborations in watchmaking often bring together the creativity of a brand and its chosen partner, whether they be artists, athletes, or designers. However, it’s far rarer to see two well-known watchmaking powerhouses join forces. The partnership between Bvlgari and MB&F is a fascinating case, as both brands serve as creative forces in the industry with anything they put their hands on. 

Their latest collaboration, the Bvlgari x MB&F Serpenti, follows their 2021 partnership, which resulted in the MB&F x Bvlgari LM FlyingT Allegra launched at Dubai Watch Week. This time, the two brands reinterpret Bvlgari’s iconic Serpenti through the mechanical artistry of MB&F’s horological machines, merging biomorphic design with high-complication watchmaking in a way that only they can.

Beda'a

In 2005, Hader Al-Suwaidi envisioned a project that would weave Qatar's rich heritage with innovative craftsmanship, leading to "AlBidaa”, a brand that marries Qatar's cultural legacy with pioneering craftsmanship. Starting with the crafting of traditional daggers and swords,

Then, in 2024, the group launched their company specializing in the manufacture of luxury watches under the name “Beda'a”, and its inaugural watch was the “Fortress” collection. Inspired by the flexible and complex architectural elements of forts, followed by the Eclipse watch with its unique design, and the Attrayant watch.

The company's launches coincided with Geneva Watch Week 2024, specifically at the Hotel Beau Rivage Geneva.