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Bvlgari & MB&F Reimagine the Iconic Serpenti

Collaborations in watchmaking often bring together the creativity of a brand and its chosen partner, whether they be artists, athletes, or designers. However, it’s far rarer to see two well-known watchmaking powerhouses join forces. The partnership between Bvlgari and MB&F is a fascinating case, as both brands serve as creative forces in the industry with anything they put their hands on. 

Their latest collaboration, the Bvlgari x MB&F Serpenti, follows their 2021 partnership, which resulted in the MB&F x Bvlgari LM FlyingT Allegra launched at Dubai Watch Week. This time, the two brands reinterpret Bvlgari’s iconic Serpenti through the mechanical artistry of MB&F’s horological machines, merging biomorphic design with high-complication watchmaking in a way that only they can.

Glossary

PVD

Physical Vapor Deposition Is a technique used to coat the surfaces of metal watch components by depositing a thin layer on the surface of the watch components through actual vaporization and condensation. This method contributes to enhancing the durability and overall appearance of the watch.


In this process, the watch components such as the case, bezel, and bracelet are placed in a designated location with the desired coating material. A specific environment is created under defined conditions, and then an electric arc, magnetron sputtering, or other techniques are used to vaporize the targeted coating material. The vaporized material condenses onto the surface of the watch components, forming a thin layer.

Various metals can be used for coating watch parts using this technique, such as silver, gold, platinum, carbon, chromium, and other metals.