Bvlgari & MB&F Reimagine the Iconic Serpenti

Collaborations in watchmaking often bring together the creativity of a brand and its chosen partner, whether they be artists, athletes, or designers. However, it’s far rarer to see two well-known watchmaking powerhouses join forces. The partnership between Bvlgari and MB&F is a fascinating case, as both brands serve as creative forces in the industry with anything they put their hands on.

Their latest collaboration, the Bvlgari x MB&F Serpenti, follows their 2021 partnership, which resulted in the MB&F x Bvlgari LM FlyingT Allegra launched at Dubai Watch Week. This time, the two brands reinterpret Bvlgari’s iconic Serpenti through the mechanical artistry of MB&F’s horological machines, merging biomorphic design with high-complication watchmaking in a way that only they can.

Glossary

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Glossary
Decimal hour

Decimal hour

A system of timekeeping where the day is divided into 10 equal parts, each called a decimal hour. In this system, a decimal hour is further divided into 100 decimal minutes, and each decimal minute is divided into 100 decimal seconds. This system is based on the concept of decimalization, which aims to simplify and standardize units of measurement. The decimal hour system is not commonly used in everyday life and is primarily of historical and theoretical interest. It provides an alternative way to measure time, but it is not widely adopted or recognized compared to the standard 24-hour system based on hours, minutes, and seconds.